How to Use Social Listening for Market Research

This 2-day in-person workshop will help you learn how to harness the power of the world’s largest, real-time focus group! The breadth of consumer, industry and cultural insights within online conversations is unmatched and can elevate every aspect of a research project. We’ll introduce you to the benefits of social listening for qualitative research. You’ll learn how to read and understand social data, and you’ll find social insights that can help your clients inform marketing campaigns, innovate products, track growth, gain a competitive advantage, find new audiences, improve overall customer experience and more.

This workshop is taught by Kate Minkner, who spent the first 10 years of her career in media and social listening for prestigious ad agency campaigns. This course is designed for qualitative researchers, market researchers, ad agency professionals, independent consultants, and in-house teams who want to learn how social listening can lead to brand and consumer insights.

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Research Reports and Workshopping the Findings

In this 2-day in-person workshop, you’ll learn how to distill and synthesize research findings, effectively. This course is designed for researchers who are looking to further their skills in research synthesis, storytelling, and insight implementation. The course is co-taught by Joanna Jones and Traci Ayer. Traci worked on the client-side and brings the perspective of how research is interpreted and distilled internally.

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Everything in Moderation

Everything in Moderation is a 4-day in-person workshop, that will guide aspiring and current researchers in the fundamentals of qualitative research, using methods from human-centered design, psychology, and anthropology.

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