How to Conduct Ancillary Qualitative Methods

This 2-day in-person workshop will help you learn how to design and conduct qualitative research in any surrounding.  Some of the most exciting methodologies happen in the participant’s natural environments; in stores, their office, their home or in the comfort of their own webcam. You’ll learn how to leverage techniques like ethnography, shop alongs and in-homes to meet participants where they are for the most natural, in-the-moment conversations.  And you’ll learn the strategies, tools, platforms and equipment you’ll need to capture these conversations along the way.

This workshop is taught by Katrina Noelle, an insights industry leader who champions the importance of research design. This course is designed for qualitative researchers, market researchers, ad agency professionals, independent consultants, and in-house teams who want to add to their methodological toolbox. Note that this advanced course is best-suited for those who have completed the “Everything in Moderation” course and/or had some practice using qualitative methods.

Cost: $2500

Instructor Bio:  Katrina Noelle is principal of KNow Research, an insights consultancy based in San Francisco that has been designing custom research initiatives for clients by combining methodologies from traditional in-person research with digital approaches since 2003. She is also co-Founder of Scoot® Insights, where their trademarked Scoot Sprint approach helps decision-makers choose the right direction. Katrina relishes the opportunity to empower and support talented women on her team and in her network of expert partners, most recently through her role as a Laureate for the Insights Association.  She believes in the ability, empathy, strength and drive of women in Insights and works to bring out those qualities in others.

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How to Use Social Listening for Market Research

This 2-day in-person workshop will help you learn how to harness the power of the world’s largest, real-time focus group! The breadth of consumer, industry and cultural insights within online conversations is unmatched and can elevate every aspect of a research project. We’ll introduce you to the benefits of social listening for qualitative research. You’ll learn how to read and understand social data, and you’ll find social insights that can help your clients inform marketing campaigns, innovate products, track growth, gain a competitive advantage, find new audiences, improve overall customer experience and more.

This workshop is taught by Kate Minkner, who spent the first 10 years of her career in media and social listening for prestigious ad agency campaigns. This course is designed for qualitative researchers, market researchers, ad agency professionals, independent consultants, and in-house teams who want to learn how social listening can lead to brand and consumer insights.

Price: $2500

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Research Reports and Workshopping the Findings

In this 2-day in-person workshop, you’ll learn how to distill and synthesize research findings, effectively. This course is designed for researchers who are looking to further their skills in research synthesis, storytelling, and insight implementation. The course is co-taught by Joanna Jones and Traci Ayer. Traci worked on the client-side and brings the perspective of how research is interpreted and distilled internally.

Price: $2400

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