Looking to Figure out Social Listening Strategy?
We’re so excited to announce our latest class offering! It’s all about how to use social listening for market research.
It takes place (in-person — so you can demo the tools and get feedback) on November 3rd and 4th, in downtown Austin, Texas.
Why is social listening important to learn for marketers and researchers?
Each day, millions and millions of conversations, comments, and unfiltered feedback are happening on social platforms. Brands simply can’t afford not to tap into this space. However, filtering the conversations, seeing trends over time, and distilling insights requires the right tools and a learned skillset. The beauty is that once you master it, you’ll have the ability to create reports and do online social tracking, year round. We’ll also teach you how to set up queries and build reports to track competitive brands.
The beauty of social listening is that it’s both quant and qualitative.
You get access to quantitative trends, but with the beauty of qualitative conversations, comments, and dialogue.
The class is taught by an ad agency veteran
Kate Minkner, the long-time Head of Social Insights at InterQ Research, will be teaching the course. Prior to her career at InterQ, Kate was a media planner, buyer, and social insights specialist at Crispin Porter + Bogusky & SapientNitro. There, she did social listening and media planning for brands that include Miami HEAT, Grey Goose, Unilever, X-Games, Dominos, Best Buy, ADT Security, Vitaminwater, Powerade, Volkswagen & Target.
Learn by doing – with actual case studies
The reason all of InterQ Learning Labs’ coursework is taught in-person is that we teach you the technology tools and give you case studies to develop a project, so you are truly learning by doing, and getting loads of feedback and instruction along the way. The classes are small (max of 12!), and there will be two instructors guiding you along the way.
Who should take this course?
This course is designed for brand managers who need to understand and track brand conversations; media planners; qualitative researchers; internal marketing teams; and it’s great for independent consultants who are looking for ways to advise their clients on strategy.